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Transformative Marketing and Services Colloquium

Transformative services aim to uplift the wellbeing of individuals and communities. This event will facilitate a discussion on research and marketing issues around transformative services.

Friday July 14, Deakin Downtown, Melbourne Australia


Keynote Speaker

Professor Ray Fisk, founder of ServCollab and eminent scholar in TSR research.

Ray Fisk is the Founder and President of ServCollab and Emeritus Professor of Marketing in the McCoy College of Business at Texas State University. Dr. Fisk is a pioneering founder of the service research field. He founded the AMA Services Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics, Finland. 

Colloquium format

The colloquium will facilitate a discussion on issues pertaining to transformative service research and broader transformative marketing activities.

There will be an opportunity to present:

  • A full 20-minute conference paper with 10 minutes for discussion, designed to share a well-developed piece of work
  • Idea Factory sessions where people can present a shorter 10-minute tale and then 10 minutes of discussion.

All Transformative Services and Marketing topics are suitable:

  • Dealing with Vulnerability 
  • Harms in Transformative offerings
  • Dealing with Aging Communities
  • Technology and Wellbeing
  • Health Care Contexts
  • Migrants and Refugee issues
  • Objective and subjective measurement of wellbeing 

The colloquium is designed to be interactive with registrations limited to 75 attendees.

Cost and inclusions

Moring tea, Lunch and afternoon tea will be provided and thus there is a small registration fee to cover costs academics ($70 academics & $20 PhD and masters students)

Key dates:

Final submission deadline: April 30
Paper decisions: May 30
Final registration deadline for: Presenters June 23 and Attendees July 7
Colloquium date: Friday July 14
Location: Deakin Downtown, Melbourne, Victoria

Submission guidelines

Type: Full Presentation / Ideas Factory
Font: Times New Roman 12pt, justified
Margins: 2.5cm all sides
Spacing: Single spaced, with one blank line between paragraphs
Title: No more than 10 words
Short abstract: Maximum of 150 words
Keywords: No more than five
Paper: Two pages (not including short abstract and references)
Referencing style: Australasian Marketing Journal format

Submissions to: Michael.Polonsky@deakin.edu.au OR Nichola.Robertson@deakin.edu.au


9:00am – 9:15am


9:15am – 10:00am

Prof Ray Fisk’s Keynote

10:00am – 10:30am

Morning Tea

10:30am – 12:00pm

Morning Session (three papers)

12:00pm – 1:00pm


1:00pm – 2:30pm

Concurrent Ideas Factory

2:30pm – 3:00pm

Afternoon Tea

3:00pm – 5:30pm

Afternoon Session (four papers)

5:30pm – 8:30pm

Dinner at Batman’s Hill on Collins – $67 for 2 courses & 1 house drink