Former ad agency Creative Director for NeXT and Apple and New York Times bestseller.

‘The idea is simple: once your organisation understands how simplicity has guided Apple’s success, there’s no limit to how far you can go.’

As Creative Director for 12 years at Steve Jobs’ ad agency, Ken Segall saw firsthand how Steve leveraged the power of simplicity. In an exclusive presentation for Deakin University, Ken will explore the value of simplicity in a complicated world and describes the means of achieving it. Combining his behind-the-scenes stories from his work with Apple with success stories from other business leaders, Ken will put you on the path to building your own roadmap to simpler business.

Canapes and refreshments will be served.