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DBS marketing programs achieve prestigious AMI accreditation

"It is independent assurance of the quality and practicality of our marketing courses."

Deakin Business School’s (DBS) Master of Marketing and the marketing major within the Bachelor of Commerce have been accredited by the Australian Marketing Institute (AMI).

AMI accreditation a sign that the courses meet the needs of employers and provide marketing graduates with an optimum set of skills and knowledge and further recognition that DBS is providing the very best in business education.

Earlier this year, the school was accredited by AACSB International, the longest serving global accrediting body for business schools in the world, the Deakin MBA was ranked in the world’s Top 20 online MBAs by Quacquarelli Symonds and the MBA and Bachelor of Commerce degrees were both re-accredited by the European Foundation for Management Development’s International accreditation system (EPAS).

Department of Marketing Head Professor John Hall says AMI accreditation was welcome recognition that DBS' marketing program is of the highest standard.

'Being accredited by Australia’s premier professional marketing body is independent assurance of the quality and practicality of our marketing courses,' he says.

'Students, employers, industry partners and alumni can be confident that our courses produce graduates with the business and marketing skills needed to be genuinely job ready.'

Both courses were extensively redeveloped in 2015 to ensure they connect with industry needs, by inviting industry speakers into all classes, setting authentic real-world assignments and fostering work integrated projects.

'There is also constant updating of teaching material to reflect this most dynamic of all business disciplines, Prof. Hall says.

'Our world class research also informs our teaching. As a result, our graduates leave us with practical, up to date business skills and strong knowledge of the best marketing ideas.'

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