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Convincing Steve Jobs to ‘Think Different’

How simplicity saved Apple

The Deakin MBA Alumni Chapter is delighted to invite you to a professional development event with Ken Segall.

Ken Segall worked closely with Steve Jobs for 12 years spanning NeXT and Apple. He started the i-frenzy by naming iMac and helped develop Apple’s famous Think different campaign. Ken will share his insights about the power of simplicity – the philosophy that drove Apple from near bankruptcy to the world’s most valuable company in only 14 years.

Ken is also the author of the New York Times Best Seller Insanely Simple: The Obsession That Drives Apple’s Success, which examines how the power of simplicity helped turn Apple into what it is today. He has also served as global creative director for other iconic brands, including IBM, BMW, Intel and Dell.

Currently, Ken does creative work, branding and product naming for major brands; he blogs about technology and marketing at kensegall.com; and he has fun with it all at the Apple satire site Scoopertino.com.

Listen to Ken Segall on Apple in an interview with BBC here.

Canapes and refreshments will be served. Space is strictly limited and event registration is required for entry. Tickets are non-transferable.

*Due to strictly limited numbers, tickets are prioritised for Deakin MBA Alumni. Should you wish to bring a guest who is not an alumnus, please contact the event organiser.