Newsroom

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Testing the migration of the Business Newsroom to Deakin servers.

Audiences

As per advice from Mat McCoy, each webinar had two prospecting ad sets plus one retargeting ad set. The prospecting ad sets targeted either an interest based audience or a generic audience. 

Interest based audiences were defined by both education level and interest (business or technology). Generic audiences were defined by education level alone.

Pixel

The Business and Law Facebook pixel was installed on the Zoom webinar registration pages allowing for full conversion tracking, and capture of page visitors to build the retargeting audiences.

Tags

work integrated learning

Event Details

TESTING THE NEWSROOM

Date: 2 Nov 2020

Time: 4:42pm

Venue: St Kilda Cemetery

 

 

 

Contact Details

Name

Alistair Shepherd

Email

bl-marketing@deakin.edu.au

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