Testing the migration of the Business Newsroom to Deakin servers.
As per advice from Mat McCoy, each webinar had two prospecting ad sets plus one retargeting ad set. The prospecting ad sets targeted either an interest based audience or a generic audience.
Interest based audiences were defined by both education level and interest (business or technology). Generic audiences were defined by education level alone.
The Business and Law Facebook pixel was installed on the Zoom webinar registration pages allowing for full conversion tracking, and capture of page visitors to build the retargeting audiences.