Have you ever read a whole CSR/Sustainability report? Maybe you have because you may deal with CSR reports in your research, but do you know any stakeholder (not academics) who has read an entire CSR/Sustainability report? If companies want to succeed when reaching stakeholders, they need to be innovative in communicating CSR. Although storytelling is not new, companies are starting to use this technique to engage stakeholders in CSR issues. Associate Professor Diez will provide examples of companies using CSR storytelling and talk about how to measure the effectiveness of the use of storytelling engaging stakeholders.
Associate Professor Diez
Associate Professor Elisa Pilar Baraibar Diez's research interests focus on corporate transparency, corporate social responsibility, reputation and corporate governance. She has held research stays at Institut für Management, Humboldt Universität (Berlin) and Sun Yat-sen University (Guangzhou, China). She is a lecturer teaching (both in Spanish and in English) in the fields of business administration, entrepreneurship, international business and simulation in business administration.